A one-day intensive: from product idea to your first purchase order — positioning, SFDA compliance, manufacturing, distribution, and pricing for the Gulf market.
Market size, category growth, and where the white space really is.
Naming, packaging, and a story that earns shelf space with Gulf consumers.
The approvals path step by step — and the mistakes that cost brands months.
OEM vs your own line: costs, MOQs, and finding the right co-packer.
Modern trade, HORECA, e-commerce, and B2B marketplaces — building your channel mix.
Unit economics that survive the shelf, and a week-by-week plan to your first PO.
You have a product idea and want a realistic path to GCC shelves.
You run a kitchen or chain and want to package your bestsellers into a retail brand.
You produce great food and want to move from commodity supply to branded margins.
Former head of digital for one of the region’s largest food brands, and founder of Zeed — the B2B food trade platform connecting Egyptian and Gulf suppliers with buyers across the region. He has led brand, e-commerce, and go-to-market programs across FMCG, QSR, and food services.
Early-bird pricing until seats run out. Invoice available for companies.