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Building a food brand for the GCC shelf
A great product is necessary but not sufficient. GCC retail rewards brands that nail packaging, story and consistent distribution.
The fastest-moving brands treat the marketplace as a distribution channel and a feedback loop at once — listing, learning, and iterating in public.
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More from the Journal
How Egypt→Saudi food trade is being rewired
Inside the logistics, customs and SFDA layers reshaping cross-border sourcing for the Gulf.
Why “verified” is the most important word in F&B sourcing
A verification badge is doing more work than it looks — here is what it actually guarantees.
The modern restaurant procurement playbook
From par levels to RFQs: how growing F&B groups keep margins while scaling supply.